Digital Marketing Training

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Advance Digital Marketing Course & Certification in Kolkata

In this digital era, companies are taking help of digital marketing in order to make their presence online a better way. And thereby, every organisation is in need of a digital marketing expert as well.>

So, just be ready to join this digital revolution! Data Brio Academy provides with top-notch digital marketing training/course especially for the newbies who seek a job in the IT field.

Our digital marketing course is finely designed with all necessary technical and analytical knowledge that a candidate needs to know for becoming a Digital Marketing expert.

With our digital marketing certification, now you will be able to make yourself completely knowledgeable in order to jump-start your career, excel in your profession or promote your business better.

Digital marketing course modules:

  1. Introduction to Digital Marketing
    • Strategies in Digital Marketing
    • Aligning the Internet with Business Objectives
    • User Behavior & Navigation
    • Branding & User Experience
    • Developing a Digital Plan
  2. Search Engine Optimization
    • Keyword Research
    • How Google Works
    • Search Engine Factors
    • OnPage & OffPage Optimisation
    • Meta Tags Optimization
    • Content Optimization
    • Video Links and How to Get Them
  3. Search Engine Marketing
    • How to Create a PPC Campaign
    • Implementing Your PPC Budget
    • Targeting Your Advertising
    • Measuring & Managing Your Campaigns
  4. Email Marketing
    • Creating Optimised Campaigns
    • Email Marketing Explained
    • How to Measure Success
    • Managing Your Database
    • Best Practice Case Studies
    • Choosing 3rd Party Email Providers
  5. Content Marketing
    • What is content marketing
    • Best practices of content writing
    • Various form of content marketing
    • Content marketing process
    • Best Practice Case Studies
    • Content marketing tips, platforms & more
  6. Social Media Marketing
    • What is Social Media Marketing?
    • Overview of Social Media Channels
    • Blogging and techniques
    • Increasing Website Traffic Using Facebook
    • Facebook Advertisements
    • Techniques of Paid Advertisements
    • Best Practice Examples & Case Studies
  7. Digital Display Marketing
    • What is Display Advertising?
    • How are Banners created & advertise
    • Banner Formats & When to Use Them
    • Creating and Implementing a Banner Campaign
    • Best Practice Case Studies
    • Youtube Ads
  8. Mobile Marketing
    • The Development of Mobile Marketing
    • Various Forms of Mobile Marketing
    • Geo-Targeting Your Campaign for Smartphones
    • Apple Store Optimization
    • Google Play Store Optimization
    • Mobile app advertisements
  9. Website Analytics
    • What is Website Analytics?
    • Google Analytics Explained
    • Understanding your KPIs
    • Measuring Website Traffic
    • Setting up Goal
    • Event Tracking
    • Google Analytics Certification

Duration – 60 hours

Why Data Brio ?

  • Learn directly from industry practitioners with more than 7 years of corporate experience.
  • Get the business perspective – more importantly develop the mindset to ‘see and work with digital Marketing’ the right way instead of learning just the tools & theories
  • Unique training methodology with real-time case studies, assignments
  • Only academy to offer hands-on workshop and Digital Marketing Training. Participants work on systems along with faculty. This enables participants to be more versatile and confident during project/interview opportunities.
  • End-to-end life cycle experience of real-time project. Internship provision in our parent company Business Brio.
    Business Brio is NASSCOM and CII (Confedration of Indian Industry) member company and provides projects and consulting services in Big Data and Analytics.
  • 100% Placement assistance through dedicated placement cell (offers resume workshop, interview guidance and placement opportunities)



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