What is Google tag Manager?
Google Tag Manager is a tag management system or can be called as a container that allows us to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.
What are tags? – Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do.Here are the examples of common tags within Google Tag Manager are:
- Google Analytics Universal tracking code
- Adwords Re-marketing code
- Adwords Conversion Tracking code
- Heatmap tracking code (Hotjar, CrazyEgg, etc…)
- Facebook pixels
Find out the benefits of Google Tag Manager
Ease of use – Without the complexity of codes GTM enables users to add or remove tags easily .
Easy updates and a future-proofed website – GTM makes future upgrades and enhancements easy, since modifications are keep on coming in a website it can be made through the interface and not on each page of your website.
Version Control & Debug features- This feature is very handy when it comes to app update (Version Change). GTM’s built-in debug features allow the team to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live. A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment.
Built-in tags – Google Tag manager comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, re-marketing, and more.
GTM’s auto-event tracking: Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. In GTM’s auto-event tracking it eliminates the need to manually tag each link you want to track.
How to implement Google tag manager (GTM) – In words this can be a little complex. So for best of your knowledge we are leaving you with a video tutorial. Listen and try to implement it in real.
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